The Effects of Sex-Type, the Sex of the Avatar, and Salience of the Sex of the Avatar on Emotional Valence and Arousal.

ABSTRACT: The objective of this study was to investigate the effects of avatar sex, salience of avatar sex, and player sex-type on less conscious embodied emotional arousal and valence vs. consciously perceived emotional arousal and valence elicited by a gaming experience. The experiment conducted a 2 avatar sex (female × male) × 2 salience of avatar sex (high × low) × 2 player sex-type (sex-typed × non-sex-typed) mixed model factorial design. Participants were randomly assigned to one of two gameplay conditions (high-salience male and female avatar or low-salience male and female avatar) and then played two 15-min sessions of a video game-one session playing the game as a male avatar and one session playing the game as a female avatar. The order in which participants played as either a male or fema

SUBMITTER: Prettyman DV 

PROVIDER: S-EPMC8141742 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature