How Consistent Are Consumers in Their Decisions? Investigation of Houseplant Purchasing.

ABSTRACT: This paper examines the impact of intrinsic consumer attributes on decision consistency in houseplant purchasing intentions. Subjects reported their likelihood to buy (LTB) for themselves and as a gift at perceived bargain and getting expensive price levels. The sample was analyzed according to those who switched their LTB ratings to relatively lower values versus subjects who did not by using their demographic characteristics and responses to plant buying behavior questions. Secondly, subjects who had high initial purchase intents were analyzed versus those who had low initial purchase intents. The results indicate that inconsistent purchase decisions are more likely to occur at the perceived getting expensive price level than the perceived bargain price points. Additionally, there are ve

SUBMITTER: Knuth MJ 

PROVIDER: S-EPMC8151653 | biostudies-literature | 2021 May

REPOSITORIES: biostudies-literature