Dataset Information

Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.

ABSTRACT: To explore what types of photographs are more helpful means to interpret natural attractions within national parks, this study focused on the relationship between the photographs with different visual characteristics and their perceived visual appeal. A photograph-based Q method was adopted. Results confirmed the visual quality of a photograph was the most important characteristic that determined its perceived attractiveness; those photographs with a high visual quality could successfully attract tourists' attention. The subject also significantly affected the preferences of observers, suggesting an interest-dependent pattern. Using photographs of birds as examples, the participants who were interested in birds were attracted by the photographs of birds rather than those of other subjects. This study provides a better understanding of the effectiveness of photographs for communication. Findings may help researchers, communicators and national park marketers better understand and select appropriate photographs for interpretation within national parks.

SUBMITTER: Zhu L

PROVIDER: S-EPMC8174745 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature

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Publications

Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.

Zhu Lei L Davis Lloyd S LS Carr Anna A

PloS one 20210603 6

To explore what types of photographs are more helpful means to interpret natural attractions within national parks, this study focused on the relationship between the photographs with different visual characteristics and their perceived visual appeal. A photograph-based Q method was adopted. Results confirmed the visual quality of a photograph was the most important characteristic that determined its perceived attractiveness; those photographs with a high visual quality could successfully attrac ...[more]

PMID: 34081751

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Project description:Photo-based surveys are widely applied to elicit landscape preferences and to assess cultural ecosystem services. Variations in weather and light conditions can potentially alter people's preferences, as sunny landscapes are more positively perceived than those under inclement weather conditions. To assure comparability across pictures, studies usually include photographs taken at sunny days (i.e., blue sky). However, the influence of clouds in sunny landscapes on people's preferences has been rarely considered, although color contrasts between clouds and the blue sky may attract people's attention. This study therefore aimed to assess the effects of clouds in landscape photographs on people's preferences by (1) examining differences in preference between pairs of landscape photographs (i.e., with clouds and without clouds), and (2) explaining variations through variables from eye-tracking simulation, photo content analysis, and Geographic Information System (GIS)-based analysis. Our results indicate no significant differences in preferences between pictures with and without clouds when the pictures with clouds contained a proportion of sky around 22% and a cloud cover of about 39%. However, a higher proportion of sky positively influenced landscape preferences, while a higher proportion of clouds, especially in combination with a lower proportion of sky, had negative effects. These findings suggest that landscape preference studies should pay attention not only to the appearance of the sky in terms of cloudiness, but they also should control the proportion of sky across different pictures to obtain comparable results. Future research should address limitations regarding the transferability of our findings to other types of landscapes and regarding potential differences in perceptions between respondents with different socio-cultural characteristics. Moreover, landscape preferences under changing weather conditions or different cloud types as well as diurnal and seasonal changes should be further explored.

Dataset Information

Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.

Publications

Visualising natural attractions within national parks: Preferences of tourists for photographs with different visual characteristics.

Similar Datasets

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