Effects of pictorial warning label message framing and standardized packaging on cigarette packaging appeal among young adult smokers.

ABSTRACT:

Introduction

Pictorial warning labels and standardized "plain" packaging are policy interventions to reduce smoking, in part, by making cigarette packs and smoking less appealing. To inform potential policy decisions, this study examined the relative effects of message text framing (gain vs. loss) and cigarette packaging (standardized vs. branded) on appeal in a sample of young adult cigarette smokers.

Methods

Cigarette smokers (N = 339) ages 18-30 completed two within-subjects experimental tasks. Tasks assessed the effects of message text framing (gain vs. loss) and packaging (standardized vs. branded) on cigarette packaging appeal. Task 1 was a 2 × 2 discrete choice experiment, where participants chose between each experimental pack and a standard branded cigarette pack wi

SUBMITTER: Johnson AC 

PROVIDER: S-EPMC8184603 | biostudies-literature | 2021 Sep

REPOSITORIES: biostudies-literature