Outreach to new mothers through direct mail and email: recruitment in the Early Check research study.

ABSTRACT: Meeting recruitment targets for clinical trials and health research studies is a notable challenge. Unsuccessful efforts to recruit participants from traditionally underserved populations can limit who benefits from scientific discovery, thus perpetuating inequities in health outcomes and access to care. In this study, we evaluated direct mail and email outreach campaigns designed to recruit women who gave birth in North Carolina for a statewide research study offering expanded newborn screening for a panel of rare health conditions. Of the 54,887 women who gave birth in North Carolina from September 28, 2018, through March 19, 2019, and were eligible to be included on the study's contact lists, we had access to a mailing address for 97.9% and an email address for 6.3%. Rural women were le

SUBMITTER: Paquin RS 

PROVIDER: S-EPMC8212727 | biostudies-literature | 2021 May

REPOSITORIES: biostudies-literature