Price discounting as a hidden risk factor of energy drink consumption.

ABSTRACT:

Objectives

Global consumption of caffeinated energy drinks (CED) has been increasing dramatically despite increasing evidence of their adverse health effects. Temporary price discounting is a rarely investigated but potentially powerful food marketing tactic influencing purchasing of CED. Using grocery transaction records generated by food stores in Montreal, we investigated the association between price discounting and purchasing of CED across socio-economic status operationalized by education and income levels in store neighbourhood.

Methods

The outcome, log-transformed weekly store-level sales of CED, was modelled as a function of store-level percent price discounting, store- and neighbourhood-level confounders, and an interaction term between discounting and each of tert

SUBMITTER: Mamiya H 

PROVIDER: S-EPMC8225783 | biostudies-literature | 2021 Aug

REPOSITORIES: biostudies-literature