Good Attitudes Are Not Good Enough: An Ethnographical Approach to Investigate Attitude-Behavior Inconsistencies in Sustainable Choice.

ABSTRACT: This research explores reasons for the attitude-behavior gap of consumers involved with sustainable food choice. For this purpose, the Food Choice Process Model by was applied. The study follows a qualitative approach. Data were collected through ethnographical fieldwork. Over the course of nine months, researchers repeatedly accompanied six families. Each visit lasted several hours and included multiple in-depth discussions, food shopping observations and participation in everyday food behavior. Findings show that beliefs, positive attitudes, and behavioral intentions do play an important role for sustainable choice. Rooted in one's personal life course experiences and the socio-cultural conditions one grew up in, however, their determinacy is heavily impaired by household realities and b

SUBMITTER: Meyer KB 

PROVIDER: S-EPMC8226450 | biostudies-literature | 2021 Jun

REPOSITORIES: biostudies-literature