Effectiveness of message-framing to improve oral health behaviors and dental plaque among pregnant women.

ABSTRACT:

Background

Oral health is considered a prominent factor that contributes to quality of life. Hormonal changes during pregnancy can influence oral health. Message framing can play an important role in oral health. The aim of the present study was to investigate the effect of message framing on oral health and dental plaque among pregnant women.

Methods

The study was conducted in 2017 on 108 pregnant women in Izeh county, Iran. Participants were randomly assigned to gain-framed, loss-framed, and control groups. The research instrument included a two part questionnaire containing demographic information and oral health knowledge, attitude, behavioral intention, self-efficacy, practice, and dental plaque index. Gain-and loss-framed messages were sent to the intervention groups v

SUBMITTER: Divdar M 

PROVIDER: S-EPMC8237427 | biostudies-literature | 2021 Jun

REPOSITORIES: biostudies-literature