Naming unrelated words predicts creativity.

ABSTRACT: Several theories posit that creative people are able to generate more divergent ideas. If this is correct, simply naming unrelated words and then measuring the semantic distance between them could serve as an objective measure of divergent thinking. To test this hypothesis, we asked 8,914 participants to name 10 words that are as different from each other as possible. A computational algorithm then estimated the average semantic distance between the words; related words (e.g., cat and dog) have shorter distances than unrelated ones (e.g., cat and thimble). We predicted that people producing greater semantic distances would also score higher on traditional creativity measures. In Study 1, we found moderate to strong correlations between semantic distance and two widely used creativity measu

SUBMITTER: Olson JA 

PROVIDER: S-EPMC8237676 | biostudies-literature | 2021 Jun

REPOSITORIES: biostudies-literature