Development and randomized controlled trial of an animated film aimed at reducing behaviours for acquiring antibiotics.

ABSTRACT:

Background

Antimicrobial resistance (AMR) is a global health crisis but reducing antibiotic use can help. Some antibiotic use is driven by patient demand.

Objectives

To develop an intervention to discourage antibiotic-seeking behaviour in adults.

Methods

Literature reviewed to identify behaviours for acquiring antibiotics among adults in the community. Behaviour change wheel approach was used to select the target behaviour and behaviour change techniques. An intervention in the form of a short animated film was developed and its potential impact evaluated in a randomized, controlled, online questionnaire study.

Results

Asking a general medical/dental practitioner for antibiotics was identified as the target behaviour. A short stop-motion animated film was chose

SUBMITTER: Wilding S 

PROVIDER: S-EPMC8251327 | biostudies-literature | 2021 Jun

REPOSITORIES: biostudies-literature