A Rebuttal-Based Social Norms-Tailored Cannabis Intervention for At-Risk Adolescents.

ABSTRACT: Many past cannabis prevention campaigns have proven largely ineffective due in part to the diversity of adolescents' cannabis-relevant beliefs. The current studies evaluated the impact of a sequential multiple message approach tailored to the usage norms of adolescents expressing negative attitudes toward a cannabis prevention appeal. A multiple-message strategy was implemented-initial unfavorable message evaluations were invalidated using attitudinal rebuttal feedback prior to presenting a third tailored communication. Participants were cannabis-abstinent middle and high school students (ages 11 to 16). Study 1 (N = 808) compared effects of gain- and loss-framed messages tailored to each student's normative usage perceptions. In Study 2 (N = 391), students were randomly assigned to receiv

SUBMITTER: Donaldson CD 

PROVIDER: S-EPMC8257086 | biostudies-literature | 2021 Jul

REPOSITORIES: biostudies-literature