Shedding 'light' on cigarette pack design: colour differences in product perceptions, use and exposure following the US descriptor ban.

ABSTRACT:

Introduction

Many countries removed misleading descriptors (eg, 'light,' 'mild') from cigarette packaging because they falsely conveyed messages of reduced risk. It is unclear if relabelled products currently promote misperceptions or differences in product use and toxicant exposure. We compared product perceptions, use and exposure between a US sample of Marlboro Gold (formerly 'light') and Red smokers.

Methods

240 non-treatment-seeking adult daily Marlboro smokers (70% male, 71% White, mean cigarettes/day=16.4 (SD=8.3)) completed two laboratory sessions over a 5-day period. During sessions, participants smoked two cigarettes through a topography device to capture their puffing behaviour, provided precigarette and postcigarette carbon monoxide (CO) assessments, and complete

SUBMITTER: Mercincavage M 

PROVIDER: S-EPMC8261712 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature