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Mass media exposure and use of reversible modern contraceptives among married women in India: An analysis of the NFHS 2015-16 data.


ABSTRACT: Since the inception of the National Programme for Family Planning, messages on family planning (FP) have been promoted across India using different mass media platforms. Mass media plays an important role in disseminating important information among the masses, such as how reversible modern methods give women more reproductive choices than opting for permanent methods that limit their child-bearing capacity. Mass media can provide a continuous flow of information and motivation to deter women from discontinuing the methods they have opted for. However, very few studies have been conducted on this issue, especially using recently available data. This study particularly focuses on exposure to mass media and the use of reversible modern methods of family planning among married women in India.

SUBMITTER: Ghosh R 

PROVIDER: S-EPMC8277022 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature