Marketing to Children Inside Quick Service Restaurants: Differences by Community Demographics.

ABSTRACT:

Introduction

In the U.S., children regularly consume foods from quick-service restaurants, but little is known about the marketing strategies currently used inside quick-service restaurants. This study aims to validate a child-focused Environmental Assessment Tool for quick-service restaurants, evaluate marketing strategies inside and on the exterior of quick-service restaurants, and examine differences by community race/ethnicity or income.

Methods

The inter-rater and test-retest reliability of the Environmental Assessment Tool were assessed across the top 5 national quick-service restaurant chains. Marketing techniques in 165 quick-service restaurants (33 per national chain) in socioeconomically and racially/ethnically diverse communities throughout New England were examin

SUBMITTER: Cohen JFW 

PROVIDER: S-EPMC8277431 | biostudies-literature | 2021 Jul

REPOSITORIES: biostudies-literature