Messages Promoting Healthy Kids' Meals: An Online RCT.

ABSTRACT:

Introduction

Calorie labeling is now required on all large U.S. chain restaurant menus, but its influence on consumer behavior is mixed. This study examines whether different parent-targeted messages encourage parents to order lower-calorie meals for their children in a hypothetical online setting.

Methods

An online RCT was conducted with sociodemographically diverse primary caregivers of children aged 6-12 years (data collected and analyzed in 2017-2019). Participants (N=2,373) were randomized to see 1 of 4 messages: (1) nonfood control, (2) kids' meals are the right size for children, (3) doctors recommend a 600 kcal per meal limit for kids, or (4) 600 kcal per meal is a generally recommended limit for kids. Participants ordered hypothetical meals for their children and th

SUBMITTER: Musicus AA 

PROVIDER: S-EPMC8279041 | biostudies-literature | 2021 May

REPOSITORIES: biostudies-literature