A Web-Based Intervention to Increase Smokers' Intentions to Participate in a Cessation Study Offered at the Point of Lung Screening: Factorial Randomized Trial.

ABSTRACT:

Background

Screen ASSIST is a cessation trial offered to current smokers at the point of lung cancer screening. Because of the unique position of promoting a prevention behavior (smoking cessation) within the context of a detection behavior (lung cancer screening), this study employed prospect theory to design and formatively evaluate a targeted recruitment video prior to trial launch.

Objective

The aim of this study was to identify which message frames were most effective at promoting intent to participate in a smoking cessation study.

Methods

Participants were recruited from a proprietary opt-in online panel company and randomized to a 2 (benefits of quitting vs risks of continuing to smoke at the time of lung screening; BvR) × 2 (gains of participating vs losses of

SUBMITTER: Neil JM 

PROVIDER: S-EPMC8280830 | biostudies-literature | 2021 Jun

REPOSITORIES: biostudies-literature