Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review.

ABSTRACT: Impulse buying (IB) represents a pivotal subject in consumer psychology. A general agreement on its core elements and their relationship is arguably established. So far, however, there has been little discussion about how to assess impulse purchases, leading to a potential divergence of practise from theory and complexities in cross-study comparability. This systematic literature review investigates the research methods and metrics employed in high-quality literature to evaluate impulse shopping behaviours across different environments, including online, offline, and multichannel settings. Following the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) criteria, the literature search has been conducted on databases relevant for scientific literature, including Sco

SUBMITTER: Mandolfo M 

PROVIDER: S-EPMC8282203 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature