The role of personal data value, culture and self-construal in online privacy behaviour.

ABSTRACT: Personal data is ubiquitous in the digital world, can be highly valuable in aggregate, and can lead to unintended intrusions for the data creator. However, individuals' expressions of concern about exposure of their personal information are generally not matched by their behavioural caution. One reason for this mismatch could be the varied and intangible value of personal data. We present three studies investigating the potential association between personal data value and privacy behaviour, assessing both individual and cross-cultural differences in personal data valuation, comparing collectivist and individualistic cultures. Study 1a, using a representative UK sample, found no relationship between personal data value and privacy behaviour. However, Study 1b found Indian (collectivist) pa

SUBMITTER: Fleming P 

PROVIDER: S-EPMC8284788 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature