Donor orientation and service quality: Key factors in active blood donors' satisfaction and loyalty.

ABSTRACT: Faced with the increasing demand for blood and greater restrictions on ensuring the safety of transfusions, voluntary donation is currently the only and best alternative for the health system to have a sustainable and safe blood supply. In this context, one of the primary strategies of blood transfusion centres is to increase the satisfaction of their active donors so that they maintain their intention to donate in the future and, in turn, make the necessary recommendations so that third parties can become new donors. That is why this paper raises a question for research concerning, what should the premises be to guide the management of blood transfusion centres to maintain and even increase the satisfaction and loyalty of their active donors? In order to respond to this issue, a change in

SUBMITTER: Martin-Santana JD 

PROVIDER: S-EPMC8297764 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature