Three clusters of content-audience associations in expression of racial prejudice while consuming online television news.

ABSTRACT: It is well investigated that the expression of racial prejudice is often induced by news coverage on the internet, and the exposure to media contributes to the cultivation of long-term prejudice. However, there is a lack of information regarding the immediate effects of news delivered through television or television-like media on the expression of racial prejudice. This study provides a framework for understanding such effects by focusing on content-audience associations using the logs of an "online television" service, which provides television-like content and user experiences. With these logs, we found an association between the news-watching and comment-posting behaviors. Consequently, logs relevant to two distinct forms of racism, modern and old-fashioned racism, were extracted. Usin

SUBMITTER: Takano M 

PROVIDER: S-EPMC8301668 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature