Interactions between emotional and cognitive engagement with science on YouTube.

ABSTRACT: This study aimed to map and characterize public engagement with science on YouTube. A two-part study was conducted. First, we collected and quantitatively analyzed trending videos on YouTube to evaluate the magnitude of public interaction with science content. Then, we assessed actual, rather than self-reports of, media interactions with science-related YouTube trending videos. We tested associations between behavioral engagement of viewing, liking, disliking or commenting, and emotional and cognitive engagement. Our findings affirm that science content attracts high public interest and that emotional and cognitive engagement with science on social media are distinct, but interrelated. We show that regardless of the valence of emotional engagement, emotion is linked to greater behavioral e

SUBMITTER: Dubovi I 

PROVIDER: S-EPMC8314998 | biostudies-literature | 2021 Aug

REPOSITORIES: biostudies-literature