Consultation Pricing of the Online Health Care Service in China: Hierarchical Linear Regression Approach.

ABSTRACT:

Background

Online health care services are a possible solution to alleviate the lack of medical resources in rural areas, and further understanding of the related medical service pricing system would contribute to improvement of the online health care community (OHC). Although many studies have investigated the OHC, the impact of physicians' reputations and wage levels on consulting prices in the OHC has rarely been discussed in the literature.

Objective

This study was designed to explore the determinants of consulting prices in the OHC. We addressed the following questions: (1) Are the prices of online health consultation services affected by wage levels at the doctor's location? (2) How does a physician's online and offline reputation affect their consulting prices?

Met

SUBMITTER: Chiu YL 

PROVIDER: S-EPMC8319787 | biostudies-literature | 2021 Jul

REPOSITORIES: biostudies-literature