Assessing the relationship among service quality, student satisfaction and loyalty: the NIGERIAN higher education experience.

ABSTRACT: Higher educational institutions are engaged in the provision of services and thus require better focus on satisfying the needs and anticipation of their participating consumers (students). Additionally, it is the delivery of quality services that creates loyal consumers: consumers who patronize the institution more and who stimulate others to patronize. While past researchers have discovered a relationship between service quality and student loyalty in higher educational institutions (HEIs) in developed countries, the peculiar nature of HEIs operating in an emerging country like Nigeria is yet to be examined. Therefore, this study examined the role of quality service, student satisfaction and loyalty in higher education institutions in Nigeria. The study was conducted in a private Universi

SUBMITTER: Borishade TT 

PROVIDER: S-EPMC8322287 | biostudies-literature | 2021 Jul

REPOSITORIES: biostudies-literature