Destination image's mediating role between perceived risks, perceived constraints, and behavioral intention.

ABSTRACT: This study aims to examine the effect of destination image, perceived risk, and perceived constraints on the behavioral intention of international tourists to revisit Pakistan. The study also seeks to assess the destination image's mediating role in the relationship between perceived risks, perceived constraints, and behavioral intention. A quantitative study with Partial least square structural equation modeling was used to investigate the research Hypothesis. The data was collected from international tourists who were in Pakistan or who had visited Pakistan. The findings revealed that perceived risks and perceived constraints negatively impact destination image and behavioral intention. On the other hand, destination image has a positive impact on behavior. Moreover, the study also prove

SUBMITTER: Nazir MU 

PROVIDER: S-EPMC8326738 | biostudies-literature | 2021 Jul

REPOSITORIES: biostudies-literature