Assessing exposure to Kilkari: a big data analysis of a large maternal mobile messaging service across 13 states in India.

ABSTRACT: The Kilkari programme is being implemented by the Government of India in 13 states. Designed by BBC Media Action and scaled in collaboration with the Ministry of Health and Family Welfare from January 2016, Kilkari had provided mobile health information to over 10 million subscribers by the time BBC Media Action transitioned the service to the government in April 2019. Despite the reach of Kilkari in terms of the absolute number of subscribers, no longitudinal analysis of subscriber exposure to health information content over time has been conducted, which may underpin effectiveness and changes in health outcomes. In this analysis, we draw from call data records to explore exposure to the Kilkari programme in India for the 2018 cohort of subscribers. We start by assessing the timing of the

SUBMITTER: Bashingwa JJH 

PROVIDER: S-EPMC8327807 | biostudies-literature | 2021 Jul

REPOSITORIES: biostudies-literature