Seasonal variation in lifestyle behavior in Poland: Google searches and market sales analysis.

ABSTRACT:

Background

Detection of the seasonal patterns of healthy and unhealthy behavior could be helpful for designing individual and population health interventions programs. This study investigates the seasonal variation in sales of common types of products in Poland and Polish Google queries related to healthy behavior.

Methods

Data of index sales from a large Polish retail store franchise, from January 2014 to August 2019, has been analyzed. The commercial data included twelve types of products. The interest of Google users was investigated using Google Trends statistics for the same period for six lifestyle-related topics. The seasonality was checked using time series analysis.

Results

Six of the consumer goods (dairy, ready-made meals, salty snacks, meats, beer, and cig

SUBMITTER: Kaminski M 

PROVIDER: S-EPMC8344181 | biostudies-literature | 2021 Aug

REPOSITORIES: biostudies-literature