Numeracy and memory for risk probabilities and risk outcomes depicted on cigarette warning labels.

ABSTRACT:

Objective

Greater numeracy is associated with higher likelihood to quit smoking. We examined whether numeracy supports learning of numeric health-risk information and, in turn, greater risk perceptions and quit intentions.

Method

Adult smokers (N = 696) viewed text warnings with numeric risk information four times each in one of three warning-label types (text-only, low-emotion pictorial [i.e., with image], high-emotion pictorial). They completed posttest measures immediately or 6 weeks later. Emotional reactions to warnings were reported the second time participants viewed the warnings. Numeracy, memory for risk probabilities and risk outcomes, risk perceptions, and quit intentions were assessed postexposures.

Results

Memory for risk probabilities and risk out

SUBMITTER: Shoots-Reinhard B 

PROVIDER: S-EPMC8353657 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature