Recall of advertisements after various lapses of time.

ABSTRACT: The recall of 90 magazine advertisements, consisting of a Brand, a Picture and a Slogan, was tested by presenting one of these components as cue and asking for the other two. The advertisements were tested in groups of ten, each group requiring a sequence of 30 test trials (10 advertisements × 3 cues). Backwards analysis of the sequences of responses-that is, starting with the last trial and comparing it successively with the responses on earlier trials-identified many responses as repetitions of previous errors, replicating many of the findings in Laming, D. On the recall of errors in recall. JSMC Brain Science, 2019, 3: 21, https://www.researchgate.net/publication/333448328_On_The_Recall_Of_Errors_In_Recall . Nine different groups of advertisements were tested after various lapses of tim

SUBMITTER: Laming D 

PROVIDER: S-EPMC8357737 | biostudies-literature | 2021 Sep

REPOSITORIES: biostudies-literature