Ontology highlight
ABSTRACT:
SUBMITTER: Sundaraja CS
PROVIDER: S-EPMC8372893 | biostudies-literature | 2021
REPOSITORIES: biostudies-literature
Sundaraja Cassandra Shruti CS Hine Donald W DW Lykins Amy D AD
PloS one 20210818 8
Palm oil is relatively inexpensive, versatile, and popular, generating great economic value for Southeast Asian countries. However, the growing demand for palm oil is leading to deforestation and biodiversity loss. The current study is the first to employ a capability-opportunity-motivation (COM-B) framework in green consumerism, to determine which capability, opportunity, and motivation factors strongly predict the intentional purchasing of sustainable palm oil products by Australian consumers ...[more]