Reimagining marketing strategy: driving the debate on grand challenges.
Ontology highlight
ABSTRACT:
SUBMITTER: de Ruyter K
PROVIDER: S-EPMC8374033 | biostudies-literature | 2022
REPOSITORIES: biostudies-literature
Publications
Reimagining marketing strategy: driving the debate on grand challenges.
de Ruyter Ko K Keeling Debbie Isobel DI Plangger Kirk K Montecchi Matteo M Scott Maura L ML Dahl Darren W DW
Journal of the Academy of Marketing Science 20210819 1
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