Research on the impact of managers' green environmental awareness and strategic intelligence on corporate green product innovation strategic performance.

ABSTRACT: This article discusses the impact of corporate managers' green environmental awareness and strategic intelligence on the formulation of corporate green product innovation strategies and their relationship with marketing performance. As the pre-factors affecting innovation, the green environmental awareness and strategic intelligence will affect the formulation and implementation of corporate green product innovation strategies, thereby promoting corporate performance. According to the regression analysis of 367 questionnaires from heavily polluting enterprises, it can be seen that managers' green environmental awareness is positively correlated with green product technological innovation and design innovation strategies. Managers' meta-cognitive strategic intelligence does not have a moder

SUBMITTER: Yang G 

PROVIDER: S-EPMC8379558 | biostudies-literature | 2021 Aug

REPOSITORIES: biostudies-literature