"When the Fun Stops, Stop": An analysis of the provenance, framing and evidence of a 'responsible gambling' campaign.

ABSTRACT: When the Fun Stops, Stop, is a prominent 'responsible gambling' campaign in the UK, originally funded and delivered by the industry-initiated and funded Senet Group. Since the Senet Group's dissolution in 2020, the campaign has been overseen by the Betting and Gambling Council (BGC), the main gambling industry trade body. There has been no prior analysis of the activities, ideas and framing adopted by the Senet Group, who claimed to be acting as an industry 'watchdog' and oversaw what they characterised as a major public education campaign. We collated written and image-based material related to the Senet Group and its When the Fun Stops, Stop campaign from multiple sources. Guided by Entman's four functions of framing, we analysed the Senet Group's framing of the issues it sought to addre

SUBMITTER: van Schalkwyk MC 

PROVIDER: S-EPMC8389453 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature