A Twitter analysis of World Pharmacists Day 2020 images: Sending the wrong messages.

ABSTRACT:

Background

Pharmacists are often depicted as dispensers of medication as opposed to health professionals who provide patient care. Our objective was to identify how pharmacists' roles were portrayed in images on Twitter for World Pharmacists Day (WPD) 2020.

Methods

A qualitative content analysis was undertaken to evaluate the images of pharmacists on WPD. Tweets were included that had a photo or image, used 1 of 5 WPD hashtags and were posted between September 24 and 26, 2020. Thematic analysis was performed independently by 2 investigators. Tweets were categorized into 5 groups: 1) drug distribution roles, 2) patient care roles, 3) no described roles, 4) not professional/unprofessional roles and 5) not relevant. Subgroup analysis was performed for the users who posted the t

SUBMITTER: Santarossa TM 

PROVIDER: S-EPMC8408907 | biostudies-literature | 2021 Sep-Oct

REPOSITORIES: biostudies-literature