Effects of brief exposure to misinformation about e-cigarette harms on twitter: a randomised controlled experiment.

ABSTRACT:

Objectives

To assess the effect of exposure to misinformation about e-cigarette harms found on Twitter on adult current smokers' intention to quit smoking cigarettes, intention to purchase e-cigarettes and perceived relative harm of e-cigarettes compared with regular cigarettes.

Setting

An online randomised controlled experiment conducted in November 2019 among USA and UK current smokers.

Participants

2400 adult current smokers aged ≥18 years who were not current e-cigarette users recruited from an online panel. Participants' were randomised in a 1:1:1:1 ratio using a least-fill randomiser function.

Interventions

Viewing 4 tweets in random order within one of four conditions: (1) e-cigarettes are just as or more harmful than smoking, (2) e-cigarettes are comple

SUBMITTER: Wright C 

PROVIDER: S-EPMC8413940 | biostudies-literature | 2021 Sep

REPOSITORIES: biostudies-literature