Exploring private land conservation non-adopters' attendance at outreach events in the Chesapeake Bay watershed, USA.

ABSTRACT:

Background

Outreach events such as trainings, demonstrations, and workshops are important opportunities for encouraging private land operators to adopt voluntary conservation practices. However, the ability to understand the effectiveness of such events at influencing conservation behavior is confounded by the likelihood that attendees are already interested in conservation and may already be adopters. Understanding characteristics of events that draw non-adopters can aid in designing events and messaging that are better able to reach beyond those already interested in conservation.

Methods

For this study, we interviewed 101 operators of private agricultural lands in Maryland, USA, and used descriptive statistics and qualitative comparative analysis to investigate difference

SUBMITTER: Read DJ 

PROVIDER: S-EPMC8415281 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature