Does Product Semantics Matter in Stimulating Impulse Buying Behavior for Internet Products?

ABSTRACT: Design-driven innovation has become the source of the third-dimensional innovation driving force behind technology and outside the market, aiming to explore breakthrough innovation in product semantics for Internet products. This research tries to define the concept of product semantics and construct a consumer purchase decision model for Internet products with product semantic perception as the antecedent variable. In addition, how product semantics could stimulate consumers' expected regret and impulse purchase for Internet products is explained. The research finds that product semantic perception significantly affects consumers' expected inaction regret, which promotes their impulse purchase intention for Internet products; and expected inaction regret partially mediates between product

SUBMITTER: Huang X 

PROVIDER: S-EPMC8419358 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature