Testing front-of-package warnings to discourage red meat consumption: a randomized experiment with US meat consumers.

ABSTRACT:

Background

Reducing red meat is a strategy to improve public health and mitigate climate change in the United States and other high-income countries. Policies requiring warnings on the front of red meat packages are a promising intervention to shift consumers towards healthier and more sustainable food choices. We aimed to explore participants' reactions to health and environmental warning messages about red meat.

Methods

Between June and July 2020, we recruited a national convenience sample of US red meat consumers (n = 1,235; mean age 44 years) for an online survey. Participants were randomly assigned to one of four label conditions: no-label control, health warning, environment warning, and combined health and environment warning (both warnings shown side-by-side). Partic

SUBMITTER: Taillie LS 

PROVIDER: S-EPMC8423585 | biostudies-literature | 2021 Sep

REPOSITORIES: biostudies-literature