Development and testing of relative risk-based health messages for electronic cigarette products.

ABSTRACT:

Background

Health messages on e-cigarette packs emphasise nicotine addiction or harms using similar wording to warnings on cigarette packs. These may not be appropriate for e-cigarettes which constitute a reduced risk alternative for smokers. This research aimed to (1) develop and test a selection of relative risk messages for e-cigarette products; (2) compare these to the two current EU Tobacco Products Directive (TPD) nicotine addiction messages; and (3) explore differences between smokers, non-smokers and dual users.

Method

Twenty-six messages focusing on either harm-reduction or cessation were developed and rated by multidisciplinary experts for accuracy, persuasiveness and clarity. The eight highest ranking messages were compared alongside the TPD messages in a sample o

SUBMITTER: Kimber C 

PROVIDER: S-EPMC8424813 | biostudies-literature | 2021 Sep

REPOSITORIES: biostudies-literature