Engaging smokers in research: Utility of Facebook in facilitating recruitment to a smoking cessation study.

ABSTRACT:

Introduction

Social media, including Facebook outreach, is increasingly being used as a participant recruitment tool, and may be particularly useful in tobacco and smoking cessation studies. The Recruitment Innovation Center at Vanderbilt University Medical Center partnered with Project LUNA, a smoking cessation study, to conduct a pilot social media campaign aimed at increasing study recruitment.

Methods

Two posts encouraging study participation were developed and promoted on Facebook to users with an interest in smoking-related topics, with a link to a study-specific webpage. Facebook and website analytics were collected, including impressions, clicks, click-through rates, website traffic, and clicks to the study screening form. Study screening and enrollment data were als

SUBMITTER: Cook SK 

PROVIDER: S-EPMC8429250 | biostudies-literature | 2021 Aug

REPOSITORIES: biostudies-literature