Social networks and neural receptivity to persuasive health messages.

ABSTRACT:

Objective

Health-related norms in social networks can influence whether people are open to health behavior change. Yet, little is known about how social networks relate to the ways individual brains respond to persuasive health messaging. The current study focuses on ventromedial prefrontal cortex (VMPFC) activity as an index of neural receptivity to health messages that may be related to behavior change. The study tested whether health-related norms and perceived physical activity levels within participants' social networks are associated with neural receptivity to health messages.

Method

Adults who initially reported under 200 minutes/week of physical activity (N = 146) rated the perceived physical activity levels of, and closeness to, each person in their core social netw

SUBMITTER: Pandey P 

PROVIDER: S-EPMC8445070 | biostudies-literature | 2021 Apr

REPOSITORIES: biostudies-literature