Changes to cigarette packaging influence US consumers' choices: Results of two discrete-choice experiments to inform regulation.

ABSTRACT:

Introduction

While plain packaging of tobacco products has emerged as a policy intervention to reduce smoking, regulators in the US have limited ability to implement plain packaging. We sought to identify the impact of subtle changes to cigarette packaging (Study 1) and how packaging design influenced participant choices based on appeal, harm, and style (Study 2).

Methods

We conducted two discrete-choice experiments with US adult smokers online in 2018. In Study 1 (n=285), we assessed participants' selections based on subtle changes to pack design features (dimensions, color saturation, logo size). In Study 2 (n=284), we assessed three choices in which participants selected packs based on appeal, harmfulness, and best match to their personal style. Study 2 packs varied by co

SUBMITTER: Lee JGL 

PROVIDER: S-EPMC8445337 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature