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Cultural Components of Sex Differences in Color Preference.


ABSTRACT: Preferences for pink and blue were tested in children aged 4-11 years in three small-scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture (ds - 0.31-0.23), in contrast to a female preference for pink in the global city (d = 1.24). Results suggest that the pairing of female and pink is a cultural phenomenon and is not driven by an essential preference for pink in girls.

SUBMITTER: Davis JTM 

PROVIDER: S-EPMC8451877 | biostudies-literature | 2021 Jul

REPOSITORIES: biostudies-literature

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Cultural Components of Sex Differences in Color Preference.

Davis Jac T M JTM   Robertson Ellen E   Lew-Levy Sheina S   Neldner Karri K   Kapitany Rohan R   Nielsen Mark M   Hines Melissa M  

Child development 20210121 4


Preferences for pink and blue were tested in children aged 4-11 years in three small-scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture (ds - 0.31-0.23), in contrast to a female preference f  ...[more]

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