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Culture and contagion: Individualism and compliance with COVID-19 policy.

ABSTRACT: In the first wave of the pandemic, places where geographic mobility declined more rapidly saw fewer cases of COVID-19. And yet, there is significant variation in people's compliance with the lockdown measures introduced by governments in order to curb the spread of the virus. In this paper, we show that much of this variation can be explained by different cultural traits. Specifically, we advance the hypothesis that individualism, which puts greater value on personal freedom, makes government intervention harder, whereas collectivism, which emphasises the wellbeing of the group, makes collective action easier. We find support for these ideas across 111 countries, but also when exploiting within country variation in the two largest economies in the world: China and the United States. Across a host of specifications, people were less abiding by the lockdown rules in places with greater prevalence of individualistic cultural traits. We conclude that cultural factors play a critical role in successful policy implementation.

SUBMITTER: Chen C

PROVIDER: S-EPMC8452375 | biostudies-literature | 2021 Oct

REPOSITORIES: biostudies-literature

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Culture and contagion: Individualism and compliance with COVID-19 policy.

Chen Chinchih C Frey Carl Benedikt CB Presidente Giorgio G

Journal of economic behavior & organization 20210803

In the first wave of the pandemic, places where geographic mobility declined more rapidly saw fewer cases of COVID-19. And yet, there is significant variation in people's compliance with the lockdown measures introduced by governments in order to curb the spread of the virus. In this paper, we show that much of this variation can be explained by different cultural traits. Specifically, we advance the hypothesis that individualism, which puts greater value on personal freedom, makes government in ...[more]

PMID: 34566218

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Project description:BackgroundIn contrast to neighboring countries, German and Swiss authorities refrained from general curfews during the first pandemic wave in spring 2020, calling for solidarity and personal responsibility instead. Using a qualitative methodology, this study aims to explore why people in Germany and Switzerland were motivated to comply with policy measures during the first wave of the coronavirus disease 2019 (COVID-19) pandemic, and what factors hindered or limited their motivation. While quantitative surveys can measure the level of compliance, or broadly ask what motives people had for compliance, we here strive to explain why and how these motives lead to compliance.MethodsThis publication has been made possible by the joint work of the members of the "Solidarity in times of pandemics" (SolPan) research commons. Seventy-seven semi-structured qualitative interviews were conducted with members of the general public in Germany (n = 46) and the German-speaking part of Switzerland (n = 31) in April 2020. Interviews were transcribed and analyzed following a grounded theory approach.ResultsThree themes were identified that summarize factors contributing to compliant or noncompliant behavior. (1) Social cohesion was, on the one hand, an important motivator for compliance, but at the same time related to conflicting needs, illustrating the limits of compliance. (2) Consequences were considered on both the individual level (eg, consequences of individual infection) and societal level (eg, the societal and economic consequences of restrictions). (3) While for some participants following the rules was perceived as a matter of principle, others stressed the importance of making their own risk assessment, which was often associated with with a need for evidence on the effectiveness and reasons behind measures.ConclusionA variety of motives contribute to COVID-19 related compliance. Authorities should seek to address these multi-faceted aspects to support motivation for compliance in a large proportion of the population.

Dataset Information

Culture and contagion: Individualism and compliance with COVID-19 policy.

Publications

Culture and contagion: Individualism and compliance with COVID-19 policy.

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