Habituation effect in social networks as a potential factor silently crushing influence maximisation efforts.

ABSTRACT: Information spreading processes are a key phenomenon observed within real and digital social networks. Network members are often under pressure from incoming information with different sources, such as informative campaigns for increasing awareness, viral marketing, rumours, fake news, or the results of other activities. Messages are often repeated, and such repetition can improve performance in the form of cumulative influence. Repeated messages may also be ignored due to a limited ability to process information. Learning processes are leading to the repeated messages being ignored, as their content has already been absorbed. In such cases, responsiveness decreases with repetition, and the habituation effect can be observed. Here, we analyse spreading processes while considering the habit

SUBMITTER: Jankowski J 

PROVIDER: S-EPMC8463708 | biostudies-literature | 2021 Sep

REPOSITORIES: biostudies-literature