Assessment of Communication Strategies for Mitigating COVID-19 Vaccine-Specific Hesitancy in Canada.

ABSTRACT:

Importance

Ensuring widespread uptake of available COVID-19 vaccinations, each with different safety and efficacy profiles, is essential to combating the unfolding pandemic.

Objective

To test communication interventions that may encourage the uptake of less-preferred vaccines.

Design, setting, and participants

This online survey was conducted from March 24 to 30, 2021, using a nonprobability convenience sample of Canadian citizens aged 18 years or older, with quota sampling to match 2016 Canadian Census benchmarks on age, gender, region, and language. Respondents completed a 2-by-2-by-2 factorial experiment with random assignment of brand (AstraZeneca or Johnson & Johnson), information about the vaccine's effectiveness against symptomatic infection (yes or no), and in

SUBMITTER: Merkley E 

PROVIDER: S-EPMC8485173 | biostudies-literature | 2021 Sep

REPOSITORIES: biostudies-literature