Tailoring rice varieties to consumer preferences induced by cultural and colonial heritage: Lessons from New Rice for Africa (NERICA) in The Gambia.

ABSTRACT: Rice breeding priorities in Africa often focus on agronomic gains. However, being a net importer of rice, the continent's varietal replacement success also crucially hinges on new varieties' market competitiveness vis-à-vis imports. Markets have been profoundly shaped by cultural and colonial heritage. Indigenous preferences for African rice can be traced back to ancient rice domestication and have been subsequently influenced by Asian rice import standards as a result of colonial import substitution policies. New Rice for Africa (NERICA) crosses between African and Asian rice species have the potential to reconcile these dual indigenous/import preferences, but little is known about their market competitiveness. We use auction market data to assess the intrinsic and extrinsic consumer valu

SUBMITTER: Britwum K 

PROVIDER: S-EPMC8493303 | biostudies-literature | 2021 Sep

REPOSITORIES: biostudies-literature