How Group Perception Affects What People Share and How People Feel: The Role of Entitativity and Epistemic Trust in the "Saying-Is-Believing" Effect.

ABSTRACT: This research investigated how interpersonal communication with a large audience can influence communicators' attitudes. Research on the saying-is-believing effect has shown that when an individual's attitude is perceived in advance by a communicator, the communicator tunes the message to the person, which biases the communicator's attitude toward the person's attitude. In this study, we examined the conditions under which audience tuning and attitude bias can occur with audiences containing more than one individual. We manipulated communicators' perceived group entity for a large audience and the audience's prior attitudinal valence and measured the audience's epistemic trust. The results showed that communicators tuned their messages to the audience's attitude when they perceived group e

SUBMITTER: Liang T 

PROVIDER: S-EPMC8494462 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature