Flavors and Implied Reduced-Risk Descriptors in Cigar Ads at Stores Near Schools.

ABSTRACT:

Introduction

Although the FDA prohibits using inaccurate, reduced-risk descriptors on tobacco product advertising, descriptors that imply reduced risk or an enhanced user experience may be present on cigar product advertising in retail outlets near schools. Therefore, to inform the development of federal labeling and advertising requirements that reduce youth appeal of cigars, we conducted a content analysis of cigar ads in retailers near schools to document the presence of implied health claims and other selling propositions that may convey enhanced smoking experience.

Aims and methods

Up to four interior and exterior little cigar and cigarillo advertisements were photographed in a random sample of licensed tobacco retailers (n = 530) near California middle and high schools

SUBMITTER: Sterling KL 

PROVIDER: S-EPMC8496473 | biostudies-literature | 2021 Oct

REPOSITORIES: biostudies-literature