Communicating Air Quality Index Information: Effects of Different Styles on Individuals' Risk Perception and Precaution Intention.

ABSTRACT: Air Quality Index (AQI) is information about atmospheric pollutants, which is essential for governments to inform the public about the current air quality and potential health risks. By analyzing the AQIs from 11 countries (regions), we discovered considerable variations in the design of AQI information, which may open up room for unintended interpretation from the public. Therefore, as an attempt to address the inefficiency of some common styles of AQI information in promoting the public's precaution against bad air and better design such information, an online experiment with a 2 (descriptor: neutral vs. negatively valenced) × 2 (target groups in AQI warning messages: vague vs. specific) factorial design was conducted to test the effects of such information on individuals' risk perceptio

SUBMITTER: Wu Y 

PROVIDER: S-EPMC8507816 | biostudies-literature | 2021 Oct

REPOSITORIES: biostudies-literature