Using social marketing for the promotion of cognitive health: a scoping review protocol.

ABSTRACT:

Introduction

The use of social marketing strategies to induce the promotion of cognitive health has received little attention in research. The objective of this scoping review is twofold: (i) to identify the social marketing strategies that have been used in recent years to initiate and maintain health-promoting behaviour; (ii) to advance research in this area to inform policy and practice on how to best make use of these strategies to promote cognitive health.

Methods and analysis

We will use the five-stage methodological framework of Arksey and O'Malley. Articles in English published since 2010 will be searched in electronic databases (the Cochrane Library, DoPHER, the International Bibliography of the Social Sciences, PsycInfo, PubMed, ScienceDirect, Scopus). Quantitative

SUBMITTER: Barbier M 

PROVIDER: S-EPMC8515474 | biostudies-literature | 2021 Oct

REPOSITORIES: biostudies-literature